Emails are an online business’s best weapon for generating business. It is through emailing where you can strike a professional relation and build trust with your clients. But it all begins by sending those emails in the first place and in the right manner. You can send your targetted emails in a couple of popular ways?

Both HTML as well as text emails have their pros and cons. But if you are looking for a wider reach and saftey assuarance then it is best to send text emails as opposed to HTML emails.

With HTML emails you can make your emails attractive and appealing to the readers by using colors, and graphics. You can also use HTML attributes to highlight important points in your email. You can also track click through rates with HTML emails. But there are some major drawbacks when you use HTML emails. HTML emails are very heavy and hence take longer time to load. This can cause a problem on slower internet connections. They also occupy the recepient’s disk space to store images and graphics. Sometimes email clients can display HTML emails differently so be sure to use CSS style sheets to design your mailers.

Be sure to write clean HTML code while designing your mailers, since sometimes HTML mailers can contain viruses or worms as attachments or their can be malicious code within the body which can harm the recepient’s computer.

Some users can set their email clients in such a way as to not accept HTML emails. In this case your emails will appear as raw HTML code which most recepients will not be able to read and hence delete them.

If you consider the above possibilities then you would agree that HTML emails are best to be avoided. Many people still don’t quite know how to use them in an efficient manner and this can really backfire on your business.

If at all you want to create graphically appealing messages what I would suggest is create your mailer on your website and give a link to it in your text email. So your readers can either read the short text email or click on the link and see a fancy HTML email. Many users would appreciate this approach since you are giving them a choice. You can also create an option for your members when they register and ask them if they want to receive text or HTML emails.

When you compare all the pros and cons, sending plain text messages seems to be a far better choice. Text messages also makes your emails appear less like an advertisement. Since there are no images and HTML elements to consider, they load quickly and appear as they should appear. In this way you can be assured that your messages will reach your recepients as intended, and you can look forward to getting business from them.