Google’s pay per click application is called “Google Adwords”. It is also Google’s main source of revenue. It is not the only pay per click application on the internet, but it is certainly the most popular. This is because Google is the most popular search engine on the internet, and hence you have a greater chance of attracting targetted traffic to your website.

This method of advertising can be extremely successful provided you know how to use it efficiently, or else it could be a total disaster. What I mean by that is you need some training before you attempt to write your ads. Google itself does an excellent job by offering online tutorials, and there are also many other professional products and tutorials available online which are written by experts.

Google pay per click ads are nothing but the small ads which are displayed on the right hand side search results whenever you search anything in Google’s search engine. These search results are also called as inorganic search results since they are paid listings. Natural and upaid listings appear on the left hand side and they are called as organic search results. These ads are only of 2-3 lines and they contain your keywords. The first line is the header which is a link to your website. Be sure to include your most important keywords here. The next two lines is where you write an enticing description about your website which makes an interested user click on your ad. Be sure to include your keywords in these lines as well. Also try capitalizing the first letter of every word.

You can open your adwords account with an initial sign up cost of $5.00 USD. Then the next step which is the most crucial is that of selecting your keywords. This is where most people make mistakes. Don’t just go for the most popular keywords, since more popular the keyword the more Google will charge for it. In fact Google will charge you every time someone clicks on your ads. The charges can vary from a few cents to a few dollars depending on the popularity of the keyword. So it is important to do your research and select your keywords wisely. The best way to manage your keywords is by putting you most important keywords into it’s own AdGroup. In this way you can write ads specific to that particular keyword.

Google offers AdRank to monitor your Google ads. The AdRank is determined by three major factors. They are keywords, quality score and bid price. The formula for AdRank is: AdRank=Quality Score X Max CPM (Cost per thousand impressions). Once you understand this you should be be able to rank your ads higher, since people usually don’t search beyond the first 2-3 pages on Google.

But ranking higher in the paid search results is also not easy and requires meticulous planning. You have to target your keywords precisely, so that your ad appears on the first 2-3 pages. One of the best ways of finding appropriate keywords is by using Google’s very own keyword tool. You can search your keywords by various categories. This should come in handy while choosing the most relevant keywords.

Make sure that your ad delivers the message to your visitors instantly. Do not try and cheat them in any way, or it might result in lost clicks. Always link your ads directly to the intended page. In this way visitors will find what they are looking for without any hassel. Following all the steps above will certainly help you achieve a good quality score and thus a higher placement in the search results. Remember Google rewards ads with a high CTR (click through rate) with a higher placement and these ads can sometimes outweigh high bidding ads.