Mini website development for selling products
October 10th, 2009

Whenever you sell any form of online products such as ebooks, software, downloadable music and video, online services, etc; then your best bet is to build a mini site. A mini site is a very simple type of a website, whose only objective is to get your visitors attention and sell your products and services. So usually these mini websites are not more than 1-3 pages.

A proper mini site typically has information about the product, download instructions, contact information, and also testimonials of satisfied customers. However some mini sites do go a step ahead and also include a short biography of the business owner, testimonials, and an affiliate program.

Such a website is very easy to build, since they do not rely on heavy graphics and artwork, but only textual content and limited images. So let’s find out how to go about building such a mini website.

The first thing to do is find an appropriate domain name and a stable webhost for your mini website. Always make sure that the domain name in someway resembles your business or industry. In this manner you can immediately alert your visitors about the nature of your business. Try to include some relevant keywords in the domain name since this greatly helps in search engine placement.

Once that part is out of the way. The next thing is to actually design and develop the website. You can start by putting together a keyword rich title and meta keywords and description. Always be sure to include your most important keywords and keep them short and concise. As far as the actual design is concerned, you can either put together a simple design, purchase a template, or obtain a free template design from the internet. Since, all you need is a simple and professional web design, such a template should not be difficult to find.

The next and the most important part is the textual content of the website. The best thing to do is to write the content yourself, since it is you who knows your product and company in and out. But if at all writing is not your cup of tea, you can outsource it to a professional. In either case, see to it that the content also contains your prominent keywords. Also, don’t forget to use header, bold and italic tags wherever required. Always try to keep space on your website for various type of advertisements like banner ads, text ads, etc. Another technique which is gaining prominence is a floating hover ad, which slides in from the top. You can put a small form which captures a prospect’s name and email address and sign him up for a newsletter or some free goodies.

you can also have an affiliate program, so that interested people can also promote your product for a share in the profit. And the best way to do it without any programming is to sign up with Clickbank, which is the internet’s leading retailer of digital products.

After all the product and information designing is done, then you need to provide them with an easy purchase and a secure checkout option, so that they can place their orders in a hassle free manner. This is crucial, since because of messy and confusing order pages, buyers do get frustrated and many times abandon the entire sales process. So if you have a simple website, I would suggest using some of the most popular merchants like PayPal and 2Checkout.

Always sell one particular product or service, so that you stay focussed. If you follow the steps above in the right manner, then mini websites have been proven to be very effective and profitable in selling your products.

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